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The Approach:
Situations while possibly similar, are almost always unique. Each solution used is reflective of what each client needs. Sometimes a one-day facilitation is all that will be used, other times BlueRio Strategies may design a course followed by a retreat, followed by a six-month intensive coaching session. In all cases, the approach I use combines creative, systems-oriented thinking infused with care and concern for the output and the people involved.  In about 85% of all client engagements, I follow the principles of Brand-Centered Sustainability™. Simply stated, this is a strategic, results-oriented approach for accountable, attuned leadership development and healthy organizational growth. Click here to learn more about this model.

Meet the Founder and SAGE Team Affiliates
Meet our SAGE Advisors


The Story:

"Colors can mean a lot to many people. However, most experts consider that blue is about loyalty, quality, steadfastness, approachability, wisdom, sincerity and trust. I have always loved blue and drawn to its simple sophistication. The River has long been a form of inspiration, guidance and a communication tool for many cultures throughout history. The two together remind me of a strong, centered support that moves outward and forward, propelling it and others to reach for the zenith.  As I was launching this firm, my now husband, was helping me to name the company. During a discussion, I was considering two spirits that heavily influenced my happiness – they were my two dogs – one at the time still alive and one deceased. They were Blue and Rio. As I sat and explored how much I loved them – and the meanings behind their names. I also realized how deep the impact could be by putting together both. And the firm was officially BlueRio" Jessi LaCosta.

BlueRio Strategies is a coaching, consulting and development firm. Its main focus is to help others develop and implement systems and strategies that move visions forward, to manifest goals and dreams. At BRS, we offer anything from small facilitation session to 3-day retreats, strategic plans, brand communication execution, training and development for all size teams, small business building, conflict resolution and more. It’ s all about helping you to lay the groundwork for successfully managing your life, your career or your business.



The Vision:

BlueRio's vision is: To use insight from the powerful nexus of neuroscience, psychology, mindfulness and branding to transform the way that leadership is developed and sustained, ultimately leading to more civil, healthier and more effective communities.  This includes business/corporate, government/nonprofit, educational and socially aware communities.

In this authentic, brain-based, yet mindfully aware approach, integrated, transformational and empowering connections are formed.

BlueRio Strategies aims to make a difference in the world, by helping people make the right connections to live out their visions.

The Mission:

To: Transform lives through brand-centered sustainability – empowering individuals and organizations to build healthy, effective and sustainable platforms for personal and professional success.


Core values:

  • Integrity
  • Respect
  • Authenticity
  • Accountability
  • Empathy
  • Quality

The DNA Story:

LaCosta started her career in marketing, branding and communications. Yet, she always found extraordinary fulfillment when helping others accomplish their goals. In fact, without really knowing it she had been coaching people all along. After some prompting from some colleagues, LaCosta studied and practiced Coaching as a profession.

What the Clients Say.

"Jessi's client-focused and individualized approach to issues of strategic planning and branding inspired confidence in her ability to provide custom-tailored coaching to both individual and group projects. CLICK HERE to read more about the clients.



Core values defined by BRS:

  1. Integrity: The foundation will only be as stable and as strong as the the ethics and honesty that are practiced.
  2. Respect: Every engagement - partners, staff, clients, vendors is crucial to our success. Treat every person with honor and decency and the notion that all people bring value.
  3. Authenticity: Be you - and we will be us.  We all bring worthwhile ideas and benefits to a situation - and yes they may be different from another's view - and that is ok - as long as the ideas stem from genuine beliefs and authentic intentions.
  4. Accountability: It is great to be nice, to inspire and to respond with positive intentions - but we must do more - we must deliver what we promise.
  5. Empathy: Business does NOT have to be synonymous with cold-hearts and back-stabbing. It can be grounded in a sharing of perspectives, supportive actions and results-oriented interpersonal communication.
  6. Quality: When we act, behave, and initiate innovations and solutions based on the first five values we will manifest the last - quality services - so our clients are happy and we are also gratified with everyone's success.


BlueRio is in the NEWS. (click NEWS for more information.)

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