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"Blue is a stable, loyal and approachable color ~ the River has long been a form of guidance and a communication tool for many cultures throughout history.... What better way to name a passionate belief in fair, loyal, ethical guidance and communication?" Experience & ExpertiseJessi LaCosta is a dynamic coach and strategist with extensive experience in reputation management, brand development and organizational communication. She is the lead strategist, coach and principal at BlueRio, the San Diego, CA firm serving professionals, entrepreneurs, and non-profit organizations on a national basis. She is passionate about integrated branding, vision leadership and authentic communication. Aligning the vision, mission and strategic goals with organizations’ structure and communications efforts is key to powerful positioning and long-term, results-oriented success. LaCosta devotes much of her time consulting with groups to achieve this balance. Transferring the same techniques from the professional world to the personal world, LaCosta works with others to discover and impart their “Personal Brand,” so that they develop the foundations for their messages to be delivered with personal integrity and authenticity. This tactic of finding the “authentic self” and sharing with others for mutual benefit is a powerful tool for emotional, psychological and professional success. Before coaching and consulting, LaCosta worked at one of the nation's top advertising agencies, Deutsch Inc., and executed research, planning and account management for successful regional and national client campaigns and product launches. Her experience includes the development and implementation of marketing research relative to the visibility and growth of clients from state-of-the-art medical practices and surgical centers to arts organizations, non-profit organizations and therapy practices. Since then, groups have brought LaCosta on to devise and implement branding, vision and mission statements, as well as communication models and style-guides. She has reconstructed organizations’ institutional branding efforts, utilized gap analyses for their growth and coached for leadership acumen among supervisors, managers and executives. She is a sought-after presenter on issues such as branding, visioning, strategic communication and motivation. Additionally, as a survivor of violent assaults, she is often invited to speak and write on the topics of risk-taking and survival of traumatic events. LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design from the University of Baltimore and an Emerging Leader Certificate form the University of Baltimore. Recent Appearences inlcude: SHE IS A:
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