BlueRio Coaching
                   
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“I greatly appreciate all the advice and help. I don't think anyone has ever explained things to me in a way that made so much sense until I talked with you. Again, thank you so very much. ”

Jaime Jessopp, Rikett quartz;
Knight Industries

"I want to thank you for your very informative and inspirational presentation at the ISES Luncheon at the Red Cross Building. One of the points that has stuck most with me is that one must be consistent and true to your image in every communication and interaction with the public.  I wholeheartedly agree with this and will strive to follow this advice at every opportunity—from answering the phone, to networking and following up with people, etc."

Jessica L. Barnes,
Human Rights in North Korea Project,
FREEDOM HOUSE

"Blue is a stable, loyal and approachable color ~ the River has long been a form of guidance and a communication tool for many cultures throughout history.... What better way to name a passionate belief in fair, loyal, ethical guidance and communication?"

Experience & Expertise

Jessi LaCosta is a dynamic coach and strategist with extensive experience in reputation management, brand development and organizational communication. She is the lead strategist, coach and principal at BlueRio, the San Diego, CA firm serving professionals, entrepreneurs, and non-profit organizations on a national basis. She is passionate about integrated branding, vision leadership and authentic communication.

Aligning the vision, mission and strategic goals with organizations’ structure and communications efforts is key to powerful positioning and long-term, results-oriented success. LaCosta devotes much of her time consulting with groups to achieve this balance.

Transferring the same techniques from the professional world to the personal world, LaCosta works with others to discover and impart their “Personal Brand,” so that they develop the foundations for their messages to be delivered with personal integrity and authenticity.  This tactic of finding the “authentic self” and sharing with others for mutual benefit is a powerful tool for emotional, psychological and professional success.

Before coaching and consulting, LaCosta worked at one of the nation's top advertising agencies, Deutsch Inc., and executed research, planning and account management for successful regional and national client campaigns and product launches.

Her experience includes the development and implementation of marketing research relative to the visibility and growth of clients from state-of-the-art medical practices and surgical centers to arts organizations, non-profit organizations and therapy practices.

Since then, groups have brought LaCosta on to devise and implement branding, vision and mission statements, as well as communication models and style-guides. She has reconstructed organizations’ institutional branding efforts, utilized gap analyses for their growth and coached for leadership acumen among supervisors, managers and executives.

She is a sought-after presenter on issues such as branding, visioning, strategic communication and motivation. Additionally, as a survivor of violent assaults, she is often invited to speak and write on the topics of risk-taking and survival of traumatic events.

LaCosta holds a B.S. degree in Corporate Media from James Madison University and an M.A. degree in Communications Design from the University of Baltimore and an Emerging Leader Certificate form the University of Baltimore.

Recent Appearences inlcude:

San Diego State University
NonProfit Management Solutions
University of Baltimore
ISES, DC Chapter
University of Delaware

SHE IS A:
Volunteer: Operation Greyhound
Member: College of Liberal Arts Alumni Society ( UB)
Member: University of Baltimore Alumni Association,
Board of Governors
Volunteer: Center for Community Solutions
Trainer: Nonprofit Management Solutions
Member: American Society for Training and Development (ASTD)

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