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"Thank you so much for being the eyes, ears, mind and heart witnessing the birth of this major business presentation and "coming out" business event... You help draw much more quality and thoroughness from me. You help the task feel less daunting. I know I can trust that your feedback will be honest, conveyed with respect and kindness, yet firmness if needed based on your huge knowledge base.... Your branding coaching process has provided that intelligent, emotionally intelligent, guided discovery process that has helped draw all of the best out of me.
It was there, but I wasn't accessing it fully. Now I feel a joyous strength of purpose and plan and trust my performance will reflect that warm and confident power as well."
Dana Terrell, LCSW, EMDRIA-Approved Consultant President of SanDiegEMDR.com
San Diego, CA
“We are in the process of working with Jessi on branding, internet presence, and various marketing activities. She is fabulous -- full of great and inventive ideas, and wonderful at implementing concepts. Jessi is very giving of her time and talent, and it is an absolute pleasure to work with her. Boys & Girls Clubs of Carlsbad feels fortunate to have her formidable skills as a resource.”
Pat Maldi,
Boys & Girls Club of Carlsbad
Carlsbad, CA
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Authentic Branding is about telling your story - about showing others your value, your solutions for win-win situations....
Branding is more than the visual reflection of the company or the person - it is more than the logo, slogan and colors used in advertising, letterhead or collateral materials. It is the concept – the essence behind you and your organization. It is about the value propositions, the promises, and how they are managed and lived out.
It is about perceptions and experiences matching promises. It is about everything fully syncing up in an honest, robust, 360-degree way. For organizations defining a brand platform allows for internal development (structure, protocols, goals, rules, communication and culture) to connect the values the brand stands for - (its services products and promises) - to the highest potential of serving its clients and customers and meeting their expectations for satisfying experiences.
Platforms (of the organizational/company brand) consist of:
| Vision |
Mission |
Promise/Solution |
| Values |
Position |
Personality/Character |
Components to develop, design and deliver the brand platform incude:
| Vision statement |
Mission Statemeny |
Positioning Statement |
| Values |
Position |
Personality/Character |
| Brand Statement (This helps clarify the personality, character, values and promise/solution.) |
Logo |
Slogan |
| Value Proposition ( not always a USP) |
Corporate Identity standards/packages
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BlueRio Strategies can help you analyze and improve your brand - or help you buld your brand if you are simply in the start-up phase.
Solutions include:
- Brand Platform Design/Creation
- Brand Audits
- Brand Leadership Inventory
- Brand Leadership training and coaching
- Personal Brand Coaching and Development
- Strategic Communicatons:
- Marketing Plans
- Communication Plans
- Brand Roll-Outs
- Communication Audits
- Communication training/coaching
Marketing Coaching and Consulting
Sales and Marketing continue to be an important part of business building whether small, medium or large in scope. To ensure that the brand is being acted on, (services and products being bought, used and comitted to) marketing plans can be developed, sales people can be trained and strategic communication plans can be initiated. Blue Rio Strategis can help you at various stages in the marketing communication process. Most of the tactics and techniques used are based in authentic communication and consultative sales along with integrated marketing approaches. By integrating marketing with media relations, PR, sales, etc - efforts are in alignment with core goals and messages and results are robust.
On branding:
"Chief learning executives have warned that a clever name and logo account for little unless they accurately depict a learning function that adds value and delivers on its promises." excerpted from "It's Branding Time" by Paul Harris; Training + Development, June 2008
On communications and culture:
From The Forum for People Performance Management and Measurement 's white paper: Linking Organizational Characteristics to Employee Attitudes and Behavior – A Look at the Downstream Effects on Market Response & Financial Performance:
Key findings from the study include the following:
- There is a direct link between employee satisfaction and customer satisfaction, and between customer satisfaction and improved financial performance.
- The key organizational characteristic for explaining employee satisfaction is organizational communication (a measure of the downward and upward communication in an organization).
- Employee satisfaction is a key antecedent to employee engagement.
- Interaction between managers and employees with regards to supportiveness and goal setting, as well as job design were also key drivers of employee engagement.
- Organizational culture was another significant driver of employee engagement, where employees must be expected to cooperate and work together, but also to take charge and provide a voice for the customer within the organization.
- Organizations with engaged employees have customers who use their products more, and increased customer usage leads to higher levels of customer satisfaction.
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